Gail Lamarche has accrued a wealth of legal marketing knowledge and experience during her 25 years in the legal industry. She has honed the skills of communication and personal branding and conducts monthly business development coaching sessions. In addition, Gail handles all of the firm’s advertising, events and seminars, social media, sponsorships and its digital presence.
Gail also blogs and speaks on the use of social media to various industry and professional groups, most recently presenting to a class of future financial planners at Florida Gulf Coast University. A few of her presentations include:
- Combating the Internal Politics – How to Sell Social Media to Your Lawyers
- Could your PDA Get You in Trouble? Sunshine Laws & Technology
- Leveraging Social Media
- LinkedIn Tools for Professionals
- Social Media 101 Getting Started
- Social Media for Lawyers
- The Children’s Hospital of Southwest Florida: The New Social Millennium
- Tools for Your Social Media Tool Box
Prior to joining Henderson Franklin, Gail worked in the marketing department of Devine, Millimet & Branch, P.A., a prominent New England regional law firm. In this role, she was instrumental in implementing marketing programs for a wide range of practice groups.
Professional And Civic Affiliations
Gail is a member of the Legal Marketing Association (“LMA”) and serves on LMA’s 2023 Annual Conference Advisory Committee. With the theme of Amplify!, the 2023 conference seeks to help legal marketers and business development professionals amplify their impact, voice and position in their firms and organizations. The event will be held April 24-26, 2023, at The Diplomat Beach Resort in Hollywood, Florida.
For over a decade, Gail blends her love of baseball and community and serves on the Boston Red Sox Celebrity Golf Classic Tournament Committee, supporting the Golisano Children’s Hospital of Southwest Florida. She also is a member of the Southwest Florida Seminole Club Board of Directors, previously served on the Horizon Council’s Communications Task Force and was an inaugural member of LMA’s Social Media Shared Interest Group Leadership Committee.