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Where Tradition Meets the Future®


Gail brings a wealth of legal marketing expertise forged over a 25-year journey in the legal industry. Her skills encompass communication, personal branding, and the facilitation of monthly business development coaching sessions. In her multifaceted role, Gail manages all aspects of the firm’s advertising, events, seminars, social media presence, sponsorships, and digital engagement.

In addition, Gail actively engages with the legal and professional community. She imparts her insights on harnessing the power of social media to a diverse range of audiences, including recent presentations to aspiring students at Florida Gulf Coast University. A sampling of her local and national presentations include:

  • Unlocking the Power of LinkedIn: Tips and Tricks for Lawyers and Legal Professionals, Association for Legal Administrators Southwest Florida Chapter
  • Passle CMO Podcast Episode 83, Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
  • Preparing for the Law Firm of the Future: Enhancing the Client Experience, Florida Defense Lawyers Association Law Firm Leaders Summit
  • Think Like a Marketer. Act Like An Owner., 2019 Legal Marketing Association Annual Conference, Atlanta, GA
  • Lessons from Law Firm Leaders: Best Practices for Professional and Personal Development, 2019, Lee County Bar Association, Young Lawyers Division
  • How Solo Marketers Can Make a Big Splash in a Small to Mid-Size Pond, 2017 Legal Marketing Association Annual Conference, Las Vegas

Before her tenure at Henderson Franklin, Gail was a member of the IT and marketing departments at Devine, Millimet & Branch, P.A., a prominent New England regional law firm. In this role, she played a pivotal role in implementing marketing initiatives for a diverse range of practice groups.

Professional and Civic Affiliations

Gail is an active member of the Legal Marketing Association (LMA) and served on LMA’s 2023 Annual Conference Advisory Committee. In addition, for over a decade, she has blended her passion for baseball with community service as a member of the Boston Red Sox Celebrity Golf Classic Tournament Committee, raising millions of dollars for the Golisano Children’s Hospital of Southwest Florida and its many life-saving programs. Additionally, she is an active member of the Southwest Florida Seminole Club Board of Directors, producing its annual fishing tournament raising funds to provide scholarships to Florida State University.

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