Gail is responsible for Henderson Franklin's marketing efforts, including advertising, branding, business, and client development initiatives, budget planning, events, newsletters, press releases, seminars, and sponsorships. She incorporates social media into legal marketing initiatives and assisted in the launch of the firm's blogs, the Legal Scoop on Southwest Florida Real Estate, and The Southwest Florida Business and IP Blog.
Gail also guests blogs and speaks on the use of social media in professional services, including:
- Combating the Internal Politics - How to Sell Social Media to Your Lawyers
- Could your PDA Get You in Trouble? Sunshine Laws & Technology
- Leveraging Social Media
- LinkedIn Tools for Professionals
- Social Media 101 Getting Started
- Social Media for Lawyers
- The Children’s Hospital of Southwest Florida: The New Social Millennium
- Tools for Your Social Media Tool Box
Prior to joining Henderson Franklin, Gail worked in the marketing department of Devine, Millimet & Branch, P.A., a prominent New England regional law firm. In this role, she was instrumental in implementing marketing programs for a wide range of practice groups.
Professional And Civic Affiliations
Gail is a member of the Legal Marketing Association ("LMA"), previously served on its Social Media Shared Interest Group Leadership Committee, and has presented at three of its national conferences. For over a decade, she also served as a member of the Southwest Florida Seminole Booster Club. Board of Directors. Gail was also a co-founder, Steering Committee member and past president of the Social Media Club of Southwest Florida, and served on the Communications Task Force for the Lee County Horizon Council.