Gail is responsible for Henderson Franklin's marketing efforts, including advertising, branding, business and client development initiatives, budget planning, events, newsletters, press releases, seminars and sponsorships. She incorporates social media into legal marketing initiatives and assisted in the launch of the firm's three blogs, Southwest Florida Employment Law Blog and The Legal Scoop on Southwest Florida Real Estate and The Florida Immigration Law Blog. Gail also guest blogs and speaks on the use of social media in professional services, including:
Prior to joining Henderson Franklin, Gail worked in the marketing department of Devine, Millimet & Branch, P.A., a prominent New England regional law firm. In this role, she was instrumental in implementing the marketing programs for a wide range of practice groups.
Gail is a member of the Legal Marketing Association and also serves on its Social Media Shared Interest Group Leadership Committee. She is a co-founder, Steering Committee member and immediate past president of the Social Media Club of Southwest Florida and serves on the Board of Directors of the Southwest Florida Seminole Booster Club. Gail has also served on the Communications Task Force for the Lee County Horizon Council.